Press Release - Zoya Beach & Surf

I received this release a couple of days ago, and though it's already made the rounds, I thought I would also share it with you.

Dive into the creamy shades of the Zoya Beach Collection or the shimmering sea foils of the Zoya Surf Collection. The choice is yours – this color palette is sure to be a splash!

Zoya BEACH Collection

• Reagan (ZP614) - deep cerise pink cream
• Lara (ZP615) - vivid cerise pink cream
• Shelby (ZP616) - soft pinky pink cream
• Arizona (ZP617) - soft coral orange cream
• Tracie (ZP618) - sea grass metallic
• Wednesday (ZP619) - soft aqua cream

Zoya SURF Collection

• Rory (ZP620) - lotus pink foil metallic
• Carly (ZP621) - thalia purple foil metallic
• Kimber (ZP622) - magenta pink foil metallic
• Myrta (ZP623) - coral orange foil metallic
• Meg (ZP624) - mermaid green foil metallic
• Zuza (ZP625) - aquamarine foil metallic

Zoya is the new color of fashion... 

The Zoya BEACH and SURF collection was designed and inspired by resort runways and tropical get-a-ways.

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya BEACH and SURF as well as over 300 other ultra high-fashion Zoya shades at http://www.zoya.com/. As always, each and every Zoya color is made for women so we name them after women.

BEACH and SURF by Zoya Nail Polish - 12 new colors:
Available April 1, 2012 (USA)
www.zoya.com

Sug. Retail $8.00 per 0.5 fl.oz. bottle (US).

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I am really intrigued by this collection.  First off, there's a Meg.  I'm sure by now, you all know my name is Megan, though my sister and various members of the family call me "Meg".  In fact, my personal email is megw...@... So, I love the fact there is a Meg named polish.

I also think that Shelby is gorgeous.  In fact, there are several gorgeous colors in this collection, and there are 2-3 already on my wishlist.

Press Release: OPI Serena Williams Glam Slam - France

This just in from OPI.  I am dying for the pink and red shatter all of them. :P I love pink and red together, so I can't wait to try that set in particular.  Also, that gold glitter looks amazing and with white?  That would be TDF for summer.  Swatches should be hitting blogs sometime next month.

White and Red Shatter Debut for French Open!

Serena Williams Serves Up Four New Shades for OPI Glam Slam! Collection

OPI captures Serena Williams’ winning spirit with four additions to the Glam Slam! collection, including two new shades of the fashionable, must-have Shatter – Red andWhite.  Launching in conjunction with the French Open, Glam Slam! France celebrates with two duo-packs for four unbeatable looks.

The first Lacquer set includes Spark de Triomphe (a monumentally marvelous silver glitter), paired with White Shatter. 

Once applied over completely dried Nail Lacquer, Shatter begins to crackle, leaving behind a two-texture pattern on each nail. 

The second Lacquer set features Rally Pretty Pink (rise to the occasion with this shimmering sunset-pink), paired with Red Shatter.

“We are very excited to continue working with tennis superstar Serena Williams to launch the next Glam Slam! shades,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “France is a country with a rich history in fashion and setting trends. These four new color options are ideal for showcasing your own personal style, à laSerena, whether worn alone or overlaid with Shatter for instant nail art.”

“Whether I’m on or off the court, style is important,” explains Serena Williams. “In addition to watching the runways for the latest trends, I think it’s important to add my own unique elements. With the new White and Red Shatter, I can customize my nails for a high-fashion take on the classically elegant silver and sunset shades in the Glam Slam! France collection.”

Serena Williams has received the World Number One in singles ranking by the Women’s Tennis Association on five separate occasions, along with being listed as sixth on the all-time greatest champions list.  Additionally, she has won two Olympic gold medals in women’s doubles and has earned 27 Grand Slam titles to date. Serena is the most recent player to have held all four Grand Slam singles titles simultaneously and only the fifth woman in history to do so.

New shades in the Glam Slam! collection will be introduced to coincide with each of the four major tournaments, beginning with the Australian Open in January 2011, followed by launches in May 2011 for the French Open, June 2011 for Wimbledon and August 2011 for the US Open. As with all OPI Nail Lacquers, the Glam Slam! collectioncontains no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide^™ Brush for the ultimate in application.

Glam Slam! France will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $14.95 ($20.95 CAN) suggested retail for each duo-pack. 

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Press Release: China Glaze Island Escape

I remember on Twitter yesterday, there was a bit of a buzz about when Island Escape will be available.  Well, I just saw this come through my email (though the release itself is dated 10/2010 - LOL).  There's no availability date, however.  I have asked Irene at China Glaze when these may hit the stores, so when I hear something back, I will edit the post.

These look so pretty and summery.  I love the pink, purple, and blue ones already.

ESCAPE THIS SUMMER WITH HIGH SHINE AND BRIGHT SHIMMER

China Glaze Introduces Six Sizzling Shimmers and Cremes

Los Angeles, CA – (October 2010): Take an exotic island escape with China Glaze this summer with a tropical, shimmering rainbow of brilliant bright colors! Mix and match these hot hues to add a candy-like pop to that summer manicure and pedicure. Colors in the collection include:

·        Papaya Punch: Crème based vivid orange. 

·        108 Degrees: Flirtatious berry pink with specks of micro glitter. 

·        Senorita Bonita: Passionate purple shimmer with pink micro glitter.

·        Blue Iguana: Bold and daring sparkly blue.

·        Cha Cha Cha: Vivacious shimmer green. 

·        Electric Pineapple: High intensity crème based lime green. 

Escape this summer to a far away place with China Glaze. Vacation in color!

The China Glaze Island Escape collection will be available as open stock colors, 6 piece box collection, 6 piece counter display, 12 piece counter display and 36 piece rack. 

China Glaze is free of DBP, toluene, and added formaldehyde. 

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Twitter: http://twitter.com/ChinaGlaze 

China Glaze is a division of American International Industries.

About American International Industries

For nearly 40 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Ardell, Andrea, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, No Tweeze/Micro Tweeze, 'N Rage, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks,  Winning Nails, Woltra, Woody’s,  and Youthair. For more information, visit our website: www.aiibeauty.com. 

Press Release: OPI Nice Stems Collection

Seems like I've been posting a lot about OPI's new collections and I have another one to show you.  Seems like every summer, OPI has a soft shades collection, a brights collection, and a "regular" small collection.  I've already showed you the releases for the soft shades (Cirque de Femme) and the brights (Pirates of the Caribbean), and today, I have for you the release of their summer collection, which is usually a small 4 piece collection (last year it was Summer Flutter).

This year, they have a small collection of... get this... all pinks!  Now, I know we as nail polish fans have a tendency to poo-poo "basic" colors, but I am so excited for this collection.  I adore pink (especially bright pinks) and these look like beautiful colors.

Here's the info from OPI... FYI, guys, these won't be available until June, though press samples should be making the rounds sometime in May.

Summer Pinks in Bloom!

Nice Stems! by OPI Revamps Nails with Vibrant Pink Hues for Summer 2011

                                                                                                                                                                       

Stop and see the flowers with summer’s Nice Stems! by OPI, a limited edition collection featuring four new nail lacquers in stunning shades of pink. With whimsical names based on their floral inspirations, these vibrant, flirty colors range from pale, frosty pink to rich fuchsia.  Nice Stems! offers fingers and toes a perfectly pink shade for all of summer’s looks.

                  “These vibrant, feminine hues complement 60’s ladylike fashions, 70’s glam looks, and bold color-blocking, which are the season’s staples,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “The Nice Stems! collection also offers an interesting contrast and feminine accent to the punk and biker looks on the runways.”

                Nice Stems! by OPI shades include:

Play the Peonies

We’d put our money on this lovely soft-pink.

Come to Poppy
Surrender to shine with this shimmering coral-pink.

Be a Dahlia Won’t You?
Give the gift of fabulous fuchsia—to yourself! (Megan here... dying for this one)

I Lily Love You
Fall head over heels with this light pink sparkle. (this one, too *sigh*)

  “Using different micas and glitters can give lacquer a 3-dimensional look,” adds Weiss-Fischmann.  “I Lily Love You is a glitter coat that can be layered over any of the other three shades to add a bright sparkle; or, it can be worn on its own for a subtle tint of pink with strands of glitter.”

The Nice Stems! Nail Lacquers by OPI contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. 

This limited edition Nice Stems! collection will be available beginning June 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan! 

Press Release: OPI Pirates of the Caribbean: On Stranger Tides (Brights)

So the last press release I posted was OPI's Soft Shade collection, so this one is their yearly Brights collection.  Unfortunately, I do not have images for this.  I didn't receive them with my release.  However, if you have yet to see the bottle pics, you can see the release with pics at The Polish-Aholic (amongst others... Jen's was just the first one I remembered).

Discover a Treasure Trove of Color with New BRIGHTS by OPI, Inspired by Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides

Create Waves with Silver Shatter!

OPI captures the bright colors and breathtaking escapades seen in Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides with six limited-edition Nail Lacquers and a new Silver Shatter!  Disney’s highly-anticipated fourth installment of the Pirates of the Caribbean film franchise is directed by Rob Marshall and features an all-star cast, including Johnny Depp and Penelope Cruz.

To celebrate the new film, OPI launches its Spring 2011 BRIGHTS Collection, which features a groundbreaking new color addition in the Shatter coat formula– Silver. Inspired by graffiti art, this shade leaves behind a crackled, two-texture silver finish when painted over any dry OPI hue.

“OPI is thrilled to celebrate the latest film in this beloved series,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “The Pirates of the Caribbean: On Stranger Tides lacquers were inspired by a world filled with mythical mermaids, gleaming treasure, and high-seas adventure. With shades ranging from sage and lavender to khaki gray and pastel pink, these colors are evocative of a warm, tropical setting, with a classic nautical influence.”

The Pirates of the Caribbean: On Stranger Tides collection includes:

Skull & Glossbones

Best light gray ever, no bones about it.

Mermaid’s Tears

Few have seen this magical green.

Steady as She Rose

This gorgeous pink is your final destination.

Planks a Lot

Dive into style with this lustworthy purple!

Sparrow Me the Drama

This cool, collected pink means business!

Stranger Tides

Explore this uncharted sea of sage.

Silver Shatter

A shimmering sea of silver with a two-texture finish.

The Pirates of the Caribbean: On Stranger Tides-inspired Nail Lacquers by OPI contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™Brush for the ultimate in application. 

This limited-edition Pirates of the Caribbean: On Stranger Tides collection will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

I know many are questioning the term "brights" used in conjunction with such soft colors (at least that's how they look in the bottle pics), but I know, I, for one, am super excited about this collection.  I mean... Silver Shatter over Mermaid's Tears (amazing name, BTW)?... come'on... hell yeah!

Press Release: OPI Femme de Cirque (soft shades)

As I am in the process of swatching through my backlog, I figured I'd take this opportunity to post a few press releases I've received over the past few weeks.

First up, is OPI"s annual soft shades collection, which this year is entitled Femme de Cirque...

Behold! The Most Magnificent Shades on Earth

OPI Launches Femme de Cirque,

New SoftShades for Spring 2011

                                                                                                                                                                               

                This spring, step right up and enjoy Femme de Cirque by OPI, four new breathtakingly dreamy additions to the SoftShades collection, designed to unleash a woman’s inner ring mistress. The collection includes three pink hues and one sheer glitter coat that can be worn on its own or painted over any of the other lacquers for an entirely new look.

                “SoftShades Nail Lacquers make a very powerful statement by being enticingly feminine with a delicate hue,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Every woman can feel like a shining star with this high performance collection. The sheer glitter coat is perfect to wear alone for a touch of sparkle, or to layer over another shade for a personal touch.”

                Femme de Cirque by OPI offers four subtle, sophisticated Nail Lacquers that are the perfect accessory to any outfit. Delicate yet empowering, each shade is an elegant choice for any occasion. These show-stopping hues will complement any look – from classic to trendy or day to night – by infusing a dose of soft feminine charm. Femme de Cirque includes:

In the Spot-Light Pink

Take center stage with this pretty pop of pink!

Step Right Up!

And see the most amazing light pink right before your very eyes!

So Many Clowns, So Little Time

And this creamy nude pink is next on the list.

I Juggle…Men

Drop everything for this iridescent shimmer coat!

Femme de Cirque Nail Lacquers contain no DBP, Toluene, or Formaldehyde, and each features the exclusive OPI ProWide^™ Brush for the ultimate in application.

Femme de Cirque by OPI will be available beginning April 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer. 

                For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

I hope these images work okay.  I had to kind of manipulate them to get them to work.  

As for the collection, I'm usually a little wary about pastels or sheers or "soft" shades, mainly because of the streak-factor, so I'm really curious to see these.  Also, I'm really intrigued by I Juggle... Men.  

Press Release: Misa Wishes

I just saw this on Misa's Twitter page, and I must say it sounds really promising...

Press Release

FOR IMMEDIATE RELEASE

When You Wish Upon a Star…You Get the Ethereal Shades in Misa Cosmetics’ Wishes Collection

January 2011 – Philadelphia, PA. From Harry Potter to vampire drama, no one can resist a little fantasy in life, an escape from the everyday. Usually, going from the doldrums of reality to fantastical imaginings on cloud nine takes a little effort, but Misa Cosmetics makes the flight exceptionally easier with the Wishes Collection, six pie-in-the-sky hues that evoke otherworldly beauty with delicate shimmer and alluring iridescence. Thanks to these gorgeous shades—all satin matte with sparkling effect finishes—you’ll be ready to believe in magic again!

Spring 2011: Wishes Collection

Never Say Never: All you have to do is believe—in this frosted ice-princess silvery white, that is—and your nails will transform as you never thought possible. Never say never; just enjoy the cool effect of painting your nails the color of falling snow in moonlight.

Pixie Princess: Fairies are known for their playful, mischievous demeanors, and you won’t find a shade more naughty-but-nice than this soft beige with the subtlest sheen of glitter. It’s no folklore—this delicate hue instantly gets your nails ready to soar above the earth.

Touch the Rainbow: Like a sky after a rainstorm, this baby blue suggests a sense of peace, tranquility and calm. And, just as a rainbow shows off its spectrum of colors, this shade offers an ever-changing opalescent sheen that takes nails to unbelievable heights. Forget the pot of gold; grab this lacquer instead.

Fountain of Youth: We’d all love the ability to renounce the effects of aging, but this shimmering pastel will never grow old on your nails. With a hint of the sheerest springtime green, this polish makes any look brand-new again. Drink in the color and indulge in lasting longevity.

Genie in This Bottle: Do you dream of genies? Once you unleash the fairytale wish-granter from his magic lamp, you’ll never experience life in the same way again. But as you contemplate your three wishes, you might want to make one of them a request for this glittering lilac—it’s one wish that will never backfire!

Whimsical Wish: Blow out the candles, wish upon a star or toss a penny in the fountain. Whatever your method of securing your greatest desires, ensure that your nails are eminently wish-worthy with this pearl shade shot through with pink iridescent undertones.

Not sure if you can see from the picture, these colors have a satin matte with a twist of sparkles finish

Images and release are from Misa's Facebook page.  

Press Release: Orly Precious

I know this press release made the rounds on the blogs yesterday, but Orly's PR firm sent me some high-resolution images, so I thought I would pass them on.  Be sure to enlarge 'em.  They look amazing.  

All descriptions are from Orly's press release (which I will post below).   

Sapphire Silk: Deep Teal Crème

Pure Porcelain: Beige Crème

 Royal Velvet: Purple Blue Shimmer

Fancy Fuchsia: Pink Crème

Ancient Jade: Green Crème

Gilded Coral: Coral Gold Shimmer

Precious

ORLY Spring 2011 Collection

Luxurious, Sophisticated Hues to Covet

For centuries, people around the globe have been enamored with lush fabrics, rare stones and extravagant finishes.  ORLY celebrates the refined glamour of porcelain, the vibrant sheen of silk, and the lush sparkle of priceless gems with Precious.  Lend a sense of romance and richness to every spring ensemble by sporting lavish shades on fingertips and toes.  The six lacquers in the Precious Collection signal a fresh approach to spring fashion and a renewed appreciation for the exotic workmanship, ornamental engravings, and sumptuous fabrics known to accompany the luxe life. 

The six Lacquers in the Precious Collection include:

Pure Porcelain: Beige Crème

Gilded Coral: Coral Gold Shimmer

Fancy Fuchsia: Pink Crème

Ancient Jade: Green Crème

Sapphire Silk: Deep Teal Crème

Royal Velvet: Purple Blue Shimmer

All ORLY Nail Lacquers including the Precious Collection are free of DBP, Toluene and all traces of Formaldehyde and Formaldehyde Resin.

The Precious Collection Lacquers will be available starting March 2011 for $7.50 each.  ORLY Nail Lacquers and Treatment products are available at orlybeauty.com, Sally Beauty, Ulta and other purveyors of beauty throughout the U.S. and in over 70 countries worldwide.

Images provided by Orly's PR firm

Press Release: Zoya Intimate

I just received this press release from Zoya...

Spring 2011 Nail Color (available 01/15/2011)
intimate
a color romance
Temptations, whispers, dreams, secrets, illusions, liaisons, trysts... lingerie... kisses.
Zoya Nail Polish presents six new, elegant, full coverage yet revealing, metallics
and creams for Spring 2011 to rendezvous with.

Zoya Intimate Collection
Marley (ZP542) - lavender pink with a whisper of metallic
Dove (ZP541) - delicate, pale gray cream
Caitlin (ZP540) - misty, moody gray violet cream
Dannii (ZP537) - sparkling, enchanted orchid metallic
Jules (ZP538) - soft, glimmering gold kiss metallic
Gemma (ZP544) - mysterious green/purple duotone metallic

Zoya is the new color of fashion... The Zoya Intimate collection was
designed to recreate the custom looks developed for and inspired
by the runways of New York Fashion Week - Spring 2011.

Ultra long-wearing, glossy nail lacquers  by Zoya are free of harmful
industrial chemicals like toluene, camphor, formaldehyde,
formaldehyde resin, dibutyl phthalate (DBP) that are known
to cause cancer and birth defects.

Find Zoya Intimate as well as over 300 other ultra high-fashion
Zoya shades at www.zoya.com. As always, each and every
Zoya color is made for women so we name them after women.

Intimate by Zoya - available January 15, 2011
Sug. Retail $7.00 per 0.5 fl. oz. bottle (US)
http://www.zoya.com

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Okay, I can't tell you guys why, but I am beyond excited for this collection.  I got my 3 Free order from Zoya yesterday and included in my order was the plate for Intimate, and it looks so beautiful.