Press Release - China Glaze Summer Neons

Normally, I've gotten in to the practice of not posting press releases.  It's not that I don't want to share the releases I receive with my readers, it's just that by the time, I write the post and edit the pics, a million other blogs have done the same, and frankly, 100 people telling you the same thing at the same time, is a little ridiculous.  :P 

That said, I couldn't let this China Glaze press release hit my email in-box without sharing it with you.  Recently, I have become a little nuts over neons.  I'm dying for Essie's new Poppy-Razzi collection and Deborah Lippmann's Girls Run the World.  So when I received this release for China Glaze's new collection of twelve new neons, well... I had to share it...

Heat Up Your Summer with China Glaze® Summer Collection

Los Angeles, CA – (March 2012):  The sun has nothing on you this summer!  Rival its brightness and heat with China Glaze® Summer 2012 collection,Summer Neons.  Featuring 12 new sizzling shades perfect for surf, sand and nightlife, the all new hot hues in China Glaze® Summer Neons include:

·         Pink Plumeria: Light pink with gold shimmer

·         Under the Boardwalk: Fluorescent raspberry

·         Splish Splash: Bright sky blue shimmer

·         Love’s A Beach: Sizzling hot pink

·         Hang-Ten Toes: Bubblegum neon with iridescent purple shimmer

·         Beach Cruise-r: Glimmering fuchsia grape

·         Orange You Hot?: Bright orange with attention-grabbing gold glimmer

·         Surfin’ For Boys: Glistening bright coral

·         Flirty Tankini: Shimmery strawberry smoothie pink

·         Ride the Waves: Dark ocean blue

·         I’m With the Lifeguard: Glimmering lime green

·         Sun-Kissed: Hot highlighter yellow

Also available 8-piece box collection featuring Under The Boardwalk, Ride The Waves, I’m With The Lifeguard, Sun-Kissed, Orange You Hot?, Surfin’ For Boys, Flirty Tankini and Pink Plumeria.

(Megan talking here... lookit at the plumerias on the package.  So pretty)

China Glaze® Summer Neons will be available as open stock colors and 12-piece counter display.  Individual polishes retail for $7 MSRP and the 8-piece box set retails for $56.  China Glaze® Summer Neons will be available at fine salons and beauty supply stores nationwide in June 2012.

China Glaze is free of DBP, toluene, and added formaldehyde. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com.

Like CG on Facebook: www.facebook.com/chinaglazeofficial

Follow CG on Twitter: www.twitter.com/ChinaGlaze

Follow CG on Pinterest: www.pinterest.com/ChinaGlaze

Follow CG on Instagram: ChinaGlazeOfficial

All images provided by China Glaze's PR.  

Press Release: OPI Bold Blue Shatters

Wow.  OPI has been sending out press releases like nobody's bidnez.  I know you guys are probably sick of them, but I thought this one was so pretty I couldn't help but post it.  Also, they posted these pics on FB, so you may have seen it there.  I can't wait to see Turquoise Shatter.

Shatter Line Extended with Bold Blues!

OPI Launches Bestselling Shatter Coat in

Three Blue-Hued Shades

            OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step.  Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue.Adding top coat takes Shatter from matte to glossy in seconds.

“Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.”

In addition to the original Black Shatter, the line also features the Shatter coat in White, Red and Silver. All Shatter retail displays now feature Quick Response (QR)code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrational video – making application foolproof.

All Shatter products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. 

Blue Shatter,

 Navy Shatter

and Turquoise Shatter 

will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each Shatter coat.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!