Press Release: OPI Femme de Cirque (soft shades)

As I am in the process of swatching through my backlog, I figured I'd take this opportunity to post a few press releases I've received over the past few weeks.

First up, is OPI"s annual soft shades collection, which this year is entitled Femme de Cirque...

Behold! The Most Magnificent Shades on Earth

OPI Launches Femme de Cirque,

New SoftShades for Spring 2011

                                                                                                                                                                               

                This spring, step right up and enjoy Femme de Cirque by OPI, four new breathtakingly dreamy additions to the SoftShades collection, designed to unleash a woman’s inner ring mistress. The collection includes three pink hues and one sheer glitter coat that can be worn on its own or painted over any of the other lacquers for an entirely new look.

                “SoftShades Nail Lacquers make a very powerful statement by being enticingly feminine with a delicate hue,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Every woman can feel like a shining star with this high performance collection. The sheer glitter coat is perfect to wear alone for a touch of sparkle, or to layer over another shade for a personal touch.”

                Femme de Cirque by OPI offers four subtle, sophisticated Nail Lacquers that are the perfect accessory to any outfit. Delicate yet empowering, each shade is an elegant choice for any occasion. These show-stopping hues will complement any look – from classic to trendy or day to night – by infusing a dose of soft feminine charm. Femme de Cirque includes:

In the Spot-Light Pink

Take center stage with this pretty pop of pink!

Step Right Up!

And see the most amazing light pink right before your very eyes!

So Many Clowns, So Little Time

And this creamy nude pink is next on the list.

I Juggle…Men

Drop everything for this iridescent shimmer coat!

Femme de Cirque Nail Lacquers contain no DBP, Toluene, or Formaldehyde, and each features the exclusive OPI ProWide^™ Brush for the ultimate in application.

Femme de Cirque by OPI will be available beginning April 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer. 

                For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

I hope these images work okay.  I had to kind of manipulate them to get them to work.  

As for the collection, I'm usually a little wary about pastels or sheers or "soft" shades, mainly because of the streak-factor, so I'm really curious to see these.  Also, I'm really intrigued by I Juggle... Men.