Monday, March 14, 2011

Press Release: OPI Pirates of the Caribbean: On Stranger Tides (Brights)

So the last press release I posted was OPI's Soft Shade collection, so this one is their yearly Brights collection.  Unfortunately, I do not have images for this.  I didn't receive them with my release.  However, if you have yet to see the bottle pics, you can see the release with pics at The Polish-Aholic (amongst others... Jen's was just the first one I remembered).


Discover a Treasure Trove of Color with New BRIGHTS by OPI, Inspired by Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides


Create Waves with Silver Shatter!


OPI captures the bright colors and breathtaking escapades seen in Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides with six limited-edition Nail Lacquers and a new Silver Shatter!  Disney’s highly-anticipated fourth installment of the Pirates of the Caribbean film franchise is directed by Rob Marshall and features an all-star cast, including Johnny Depp and Penelope Cruz.
To celebrate the new film, OPI launches its Spring 2011 BRIGHTS Collection, which features a groundbreaking new color addition in the Shatter coat formula– Silver. Inspired by graffiti art, this shade leaves behind a crackled, two-texture silver finish when painted over any dry OPI hue.
OPI is thrilled to celebrate the latest film in this beloved series,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “The Pirates of the Caribbean: On Stranger Tides lacquers were inspired by a world filled with mythical mermaids, gleaming treasure, and high-seas adventure. With shades ranging from sage and lavender to khaki gray and pastel pink, these colors are evocative of a warm, tropical setting, with a classic nautical influence.”
The Pirates of the Caribbean: On Stranger Tides collection includes:
Skull & Glossbones
Best light gray ever, no bones about it.

Mermaid’s Tears
Few have seen this magical green.

Steady as She Rose
This gorgeous pink is your final destination.

Planks a Lot
Dive into style with this lustworthy purple!

Sparrow Me the Drama
This cool, collected pink means business!

Stranger Tides
Explore this uncharted sea of sage.

Silver Shatter
A shimmering sea of silver with a two-texture finish.

The Pirates of the Caribbean: On Stranger Tides-inspired Nail Lacquers by OPI contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWideBrush for the ultimate in application. 
This limited-edition Pirates of the Caribbean: On Stranger Tides collection will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!





I know many are questioning the term "brights" used in conjunction with such soft colors (at least that's how they look in the bottle pics), but I know, I, for one, am super excited about this collection.  I mean... Silver Shatter over Mermaid's Tears (amazing name, BTW)?... come'on... hell yeah!

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